Cart 0 items: $0.00



Let's celebrate Yalda !



Welcome to the celebration of Shab-e Yalda, one of the most cherished and time-honored festivals in Persian culture. Shab-e Yalda, also known as Yalda Night or the Winter Solstice, is a radiant celebration of light, love, and tradition that holds a special place in the hearts of Iranians and those who cherish Persian heritage around the world.


The Origins: Yalda marks the longest night of the year, a time when darkness yields to the gradual return of light. This ancient festival traces its roots back to the pre-Islamic era, to the time when Persia was the center of cultural and intellectual exchange in the world. With deep ties to Zoroastrian traditions, Shab-e Yalda symbolizes the victory of light over darkness and the promise of new beginnings.


The Festive Atmosphere: As the sun sets on Yalda Night, households and communities gather to celebrate. Illuminated by the soft glow of candles and the vivid hues of pomegranates, this night radiates warmth and togetherness. Families and friends unite to share stories, poetry, delicious traditional foods, and, of course, a glass of wine.


The Symbolism of Wine: Wine has a special place in the heart of Shab-e Yalda. It is a symbol of celebration, joy, and unity. Sharing a glass of wine with loved ones, toasting to the promise of new beginnings, and savoring its rich flavor are cherished traditions that add a touch of elegance to the festivities.


The Poetry of Hafez: No celebration of Shab-e Yalda is complete without the poetry of Hafez, the revered 14th-century Persian poet. It is a tradition to open a book of Hafez's poetry, called "Divan-e Hafez," and read a verse while sipping wine to gain insight into the year ahead. Hafez's verses, often filled with wisdom, love, and mysticism, become even more enchanting in the company of friends and a glass of wine.


Aromatic Food: The Yalda Night feast is a feast for the senses. It features a delightful array of traditional Persian dishes, including hearty stews, saffron-infused rice, and an assortment of sweets and nuts. Guests savor these delectable foods alongside their wine as they share stories and laughter, creating unforgettable memories.


Yalda in the Modern World: While the spirit of Shab-e Yalda remains deeply rooted in Persian culture, it has transcended borders and is celebrated by people worldwide. In today's interconnected world, many embrace the opportunity to partake in this beautiful celebration, fostering cross-cultural appreciation and unity, often raising their glasses in a toast to new friendships.


Join the Celebration: With Persian Tradition wine, we invite you to explore the enchanting world of Shab-e Yalda, where wine adds an extra layer of elegance to the festivities. Delve into the history, traditions, and cultural significance of this radiant festival. Immerse yourself in the poetry of Hafez, enjoy mouthwatering recipes, and learn about the artistry that surrounds this special night.


As we come together to celebrate Shab-e Yalda, we honor the resilience of Persian heritage and the power of light, love, tradition, and a good glass of wine to unite people from all corners of the globe.


Welcome to the radiant world of Shab-e Yalda, where darkness is vanquished by the light of tradition, love is celebrated with open hearts, and wine flows freely in the spirit of togetherness.


Shab-e Yalda Mobarak! (Happy Yalda Night!)


Yalda gift wine